Why attend our Marketing ROI event?
CMOs have been fighting tooth and nail to keep their seats warm (and their voices heard) in the boardroom. And yet only 27 percent of CMOs are confident they can demonstrate the financial impact of their marketing activities.
Clearly, CMOs feel the pressure to give the rest of the boardroom a clear picture of how their marketing strategy translates into profit - but they don’t always have the tools to do so. This is exactly why attribution matters right now - and it’s why we’re holding our Marketing Leaders Series Roundtable to share attribution best practice.
Register for our “Marketing Leaders Series Roundtable: Why Marketing Attribution Matters Right Now” to find out how attribution modeling can help you:
- Obtain the data you need to track and justify your marketing budget, down to the last penny
- Confidently gain trust from the rest of the C-level suite (yes, even from the Chief Sales Officer!)
- Get the confidence to defend and drive your budget and strategy - with buy-in from across the organisation
Our panelists will focus on delivering the insights you need to develop an attribution model that works for you, no matter your MarTech stack or tools and we’ll discuss case studies on how other marketing leaders have demonstrated ROI successfully.
This roundtable event is aimed at senior marketing leaders; due to limited places, attendance is subject to approval.
0900 - 0930 — Why Marketing ROI & Multi-touch attribution matters now — James T Fletcher, CEO at JTF Marketing
0930 - 1000 — Enabling your success story of Marketing ROI with Marketo & Bizible — Peter Bell, Marketing Director at Adobe
1000 - 1030 — Delivering social attribution success — Daniel Kushner, CEO at Oktopost
1030 - 1100 — Optional demos of tools
James T Fletcher
131 Finsbury Pavement, Finsbury, London EC2A 1NT, United Kingdom