“Best Practice Guide to Gating

Content in 2019”

How can you know which content to gate - and when to gate it? Download our guide and find out!
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The biggest challenge in marketing has to be gating your valuable content. More and more marketers are gating content than ever before: gating content behind a form is a great way to find out more about your leads and to pre-qualify your leads’ level of interest, which can boost your lead conversion exponentially.

But it's not as simple as that - because gating content has its own set of pitfalls. Your content needs to be valuable enough that your leads are willing to give you their information to get it, and you need to ensure you ask just the right number (and kind!) of questions to get useful information from your leads.

So how can you tell when you should gate content? Download our guide and find out!

In our “Best Practice Guide to Gating Content in 2019,” we’ll walk you through all you need to know about gating content so you can decide when and how you should gate your content to generate leads. You’ll learn about:

  • The benefits of gating content for branding and lead acquisition.
  • Gating best practice (how to plan and optimise the process.
  • When it’s better NOT to gate your content.
  • Using hard and soft gates - where to use each gate.
  • Automating the gate - setting your gating strategy into motion with marketing automation.

You’ll also get our handy visual guide “To gate or not to gate?” too, so you can decide what content you should gate and plan your marketing strategy accordingly.

Get the most out of your gated content strategy so you can build trust in your brand and your services, get more (and better qualified leads), convert those leads into loyal customers, and increase your ROI.