Marketing Leaders Series: Global Digital Marketing Transformation with Kevin Charef (Euler Hermes)

23rd October 2019 | 9:30 am - 11:30 am BST
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How to deliver global digital transformation

Digital transformation and enablement of marketing: it’s much more than a few buzzwords. Having scalable marketing campaigns across all channels - plus the technology to support them - is half the challenge. And on top of that, being able to prove the value of marketing investment required in the boardroom brings an additional challenge in and of itself.

But what does it really take to make digital transformation happen? Register for our live chat to find out!

Join Kevin Charef (CDO, Global Head of Digital Marketing, Acquisition and CRM) and Florian Afeli (Senior Group Marketing Automation Manager) as they discuss how Euler Hermes implemented a global marketing technology stack to drive its digital transformation across a staggering 41 countries. We’ll ask Kevin for his tips on how to facilitate a company’s customer-centric approach, drive marketing efficiencies, foster company growth, and understand exactly how the company’s marketing spend translates to ROI and profit.

This chat is aimed at senior marketing leaders and will include a Q&A with Kevin Charef and Florian Afeli.


Kevin-Charef-front.jpgAbout Kevin Charef
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Kevin has over 15 years of marketing experience across a range of global institutions. He has ample experience in using digital marketing technologies and analytics to improve marketing processes and optimise customer journeys, create scalability and efficiencies within marketing teams, and drive strategic growth. 

In his tenure at Euler Hermes, Kevin has worked with his team and with key partners to define the company’s global digital and CRM strategies and refined scalable models for digital acquisition, social media, AI and growth hacking, and user experience. IN doing so with his teams, he has implemented and integrated the company’s global MarTech stack for efficiency and effectiveness.

Kevin also has extensive experience in the luxury products arena, with digital advisory roles and ongoing speaking engagements where he shares his insights on digital marketing, cross-channel engagement and measurement, as well as marketing automation for the B2B and B2C sectors.



Florian AfeliFlorian Afeli
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Florian has over 12 years of international experience in management consulting and financial services. He is currently responsible for strategic and tactical development of global digital projects, including leveraging analytics and data in digital marketing activities, rolling out the new digital customer service model with Marketo and Salesforce, and managing the Euler Hermes global community by sharing best practice and digital guidelines.

In his nearly ten years at Euler Hermes, Florian has also served as the Group Market Manager Chief of Staff as well as in the company’s Bonding Business Line.



James 200.jpgAbout James Fletcher
Host
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James is the CEO of JTF Marketing, Europe’s plain-talking marketing automation consultancy with offices in London (UK) and Madrid (Spain). He brings his expertise and over 12 years of experience with marketing automation strategy and technologies to help a wide range of organisations maximise their marketing investment. Prior to founding JTF Marketing, James has over 10 years of experience managing companies’ commercial strategies and building automated sales and marketing models focused on business growth, allowing him to become the go-to expert for marketing automation. 




James 200.jpgAbout Laura Ortiz Garrett
Moderator
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Laura is the Content Manager at JTF Marketing. She has more than ten years of experience in marketing, higher education, and digital content creation and strategy for a wide range of organisations. She currently focuses on creating engaging messaging and “translating” digital technology and transformation into a language anyone - no matter their technical background - can understand.